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Showing posts from December, 2014

"How 'bout them apples?"

What does Apple, Inc, the multinational corporation that designs, develops, and sells consumer electronics have in common with north Florida local food efforts like Red Hills Online Market, the Frenchtown Heritage Market, and iGrow Whatever You Like?
This past weekend (still traveling), my wife and I passed by this Apple store in South Beach, Miami. There was a line of people outside waiting to get in for the opportunity to shop. Wow. Picture op! I thought.

But why is Man in Overalls, a food garden entrepreneur and community food system developer interested in a tech store?  Because Apple, Inc. and local food efforts are largely pursuing the same business model: direct marketing, also called "direct-to-consumer" sales.

Let's take a look:

Red Hills Online Market (a project of the Red Hills Small Farms Alliance) is an online farmers' market where local farmers can post their products for sale and local customers can purchase directly from the farmers. RHO simply takes …