What does Apple, Inc, the multinational corporation that designs, develops, and sells consumer electronics have in common with north Florida local food efforts like Red Hills Online Market , the Frenchtown Heritage Market , and iGrow Whatever You Like ? A line to enter at the Apple Store in Miami's Southbeach This past weekend (still traveling), my wife and I passed by this Apple store in South Beach, Miami. There was a line of people outside waiting to get in for the opportunity to shop. Wow. Picture op! I thought. But why is Man in Overalls, a food garden entrepreneur and community food system developer interested in a tech store? Because Apple, Inc. and local food efforts are largely pursuing the same business model: direct marketing, also called "direct-to-consumer" sales. Let's take a look: Red Hills Online Market Red Hills Online Market (a project of the Red Hills Small Farms Alliance) is an online farmers' market where local farmers can...